Telecom

The telecom industry is all about gargantuan infrastructure, high-speed networks, new delivery models, versatile mobile devices and innovative service solutions.

Very soon it will also be about the great digital multimedia convergence.

There are numerous players in the telecom space, and many more will join the party.

Who, then, is likely to win this big telecom race? We believe that clever business analytics will eventually tilt the scales. Irrevocably.

Just think about it. Telecom systems churn out massive amounts of data, day after day. Most operators are completely nonplussed by all this data. They are also bothered by the growing data storage costs. How valuable is this data anyway?

Actually, very valuable. Especially if you invite the expert teams at Cranes Analytics to study, and eventually manage and and analyze, all this data.

Your data will tell a story of it own, in terms of what you did well in that past and what you did not so well. This happens when we identify your customer segments carefully, profile your customers, or provide a credit rating.

Better still, we can tell you which customer is happy – and why. We can tell you which customer to woo, and which one to drop. We can also study usage patterns to alert you which customer is likely to churn.

Here are some of the offerings from Cranes Analytics:

Monitor the average revenue per user (ARPU)

The ARPU, rather like the load factor of an airline, is the primary performance indicator in the telecom business. We can provide a detailed statistical analysis of the ARPU: how does it vary over time, over geographical regions, over customer segments? What is the impact of new promotional schemes on ARPU? What are the key drivers that influence ARPU?

Enhance data quality

A great deal of the data, especially customer-filled data, tends to be incomplete, inaccurate or both. Cranes Analytics can provide routines to improve data quality by using sophisticated data cleaning or missing value techniques or very innovative data de-duping procedures.

Customer segmentation

It is easy to identify segments of, e.g., mobile telephone customers: the professional business user, the small service provider (electrician, plumber), the compulsive international caller etc. Cranes Analytics can identify individual customer segments and characterize their profiles and usage patterns.

Management for voice, data, message

Telecom networks primarily offer three modes of communication: voice, data and message. Each mode has its own characteristic usage pattern, and service offerings must be carefully tailored to satisfy these users. Cranes Analytics can provide all the statistical analysis required to characterize all the three communication modes and assess the success of the various service offerings.

Churn analysis

Losing a good customer to a rival telecom agency is every operator’s nightmare. Cranes Analytics can undertake a detailed investigation of customer and customer usage data on a continual basis to identify users showing a propensity to churn. The operator can then take suitable and quick corrective action to retain the profitable customers.