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Cranes Software International Ltd. Highlights the Benefits of Modelling and Simulation in Business

Details partnerships with Lanner & Popkin to bring business modeling and simulation solutions to India

Bangalore, December 9, 2003 : Cranes Software International Ltd., (CSIL), a global scientific & engineering products and solutions provider today highlighted the impact of modeling and simulation in the current business environment while announcing their partnership with the Lanner Group, the world's pioneering leader in business simulation & optimization and Popkin Software, the market leader in modeling & design tools which enables the design & deployment of enterprise systems.

These partnerships would enable CSIL to distribute their products the Witness®, Simba® and System Architect® range in the Indian market.

Over the years, CSIL has carved for itself a prominent position in the scientific and engineering software products arena which includes application areas as niche as Simulation, Analysis and Design. CSIL with a powerful dealer network, in-depth market knowledge and proven marketing expertise, has attracted many leading product principals to partner with them in this region.

The Lanner Group, based in Redditch, UK, is the world's leading dedicated provider of simulation and optimization technology. Lanners' Witness® integrates the power and predictive accuracy of simulation and optimization technologies, previously more commonly associated with industrial and manufacturing applications, with the range of process-centric applications and middleware technology deployed in the rapidly expanding field of BPM.

Popkin software is the leading developer of enterprise architecture tools. System Architect® is a comprehensive and powerful modeling solution designed to provide all of the tools necessary for development of successful enterprise systems. It is the only tool to integrate, in one multi-user product, industry-leading support for all major areas of modeling, including business modeling, object-oriented and component modeling with UML, relational data modeling, network architecture design, and structured analysis and design.

"Our alliance with Cranes Software would not only provide us with an excellent opportunity to offer high caliber simulation and business modeling technology to the Indian market but also help us broaden our reach in the Asian market. We are confident that Cranes Software will deliver significant value to our customers in India by driving efficiency and quality."

- Mr. David Jones, Director, Lanner Group.

"We are very excited about the Cranes Software's initiative in both the Education and Commercial markets in India. We believe that Cranes Software's 14 years of experience in bringing software products to market and its established support infrastructure, will allow many organizations in India to benefit from the use of the latest business and systems modeling

software."- Mr. Chris Nugent, Managing Director, Popkin Software.

"We are extremely glad to bring Lanner & Popkin range of products to India. This initiative would also help us increase our product range and grow our portfolio of products and solutions to our domain."

- Jayaram Sathyanarayana, Prinicipal Consultant, Cranes Software International Ltd.

About The Lanner Group

The Lanner Group specialises in the provision of simulation-enabled business process management and business performance improvement software and services to companies worldwide. Lanner has a portfolio of industry and application services and technology offerings including the world-leading WITNESS simulation and optimisation software.

An MBO from AT&T Istel in 1996, Lanner is widely acknowledged as the world's pioneering leader in business simulation and optimisation. Based in the UK with subsidiaries and partners in Europe, The Americas and the Far East, Lanner has a worldwide customer-base of more than 3500 multinational companies and has implemented solutions for over 1000 customer projects.

For further information on the company, its products and services please visit www.lanner.com

About Popkin Software :

Popkin Software is a leading provider of powerful, flexible business and application modeling and design tools and services that help companies optimise enterprise and e-business processes. Popkin's flagship product, System Architect, is the first fully integrated enterprise modeling tool to address the full lifecycle of business and systems information management in an enterprise. Clients include AT&T, British Airways, Scholastic, JB Hunt, Siemens, Virgin Mobile, Compaq, GlaxoSmithKline, Samsung, Lockheed Martin, The Institute of Chartered Accountants in England and Wales (ICAEW) and many federal agencies and system integrators. Founded in New York City in 1986, privately held Popkin Software has sold more than 60,000 licenses worldwide.

For further information on the company visit www.popkin.com

About Cranes Software International Ltd. (CSIL) :

CSIL, a global scientific & engineering products and solutions provider, offers its customers products, consulting and training in the scientific and engineering field. The company is dedicated to excellence, which brings recognized leadership in technical software products and support capabilities. CSIL expertise in these fields comes with an early bird experience of over a decade.

CSIL with a definite and distinct focus on product development, consulting, distribution and training, has its network spread over nine direct offices and thirteen dealers all over India. With a mission statement to provide its customers the best in scientific technology and to enable its customers to define new limits, CSIL is setting new standards in the scientific software and engineering field.

For further information, please contact :
Contact: Guha.K (Cranes Software International Limited)
Phone: +91 80 520 1604 / 5 / 6
E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it


Contact : Tarana Uthayya (20 : 20 MEDIA)
Phone : +91 80 299 8892 / 3
E-mail : This e-mail address is being protected from spam bots, you need JavaScript enabled to view it


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